New Technology for a New Century
MODELLING THE BUSINESS DYNAMICS OF SURVEYING PRACTICES USING THE SURVSIM SIMULATION
Dr Tom KENNIE, United Kingdom and Chris WARD, United Kingdom
Key words: Business management, practice management, IT simulations, profitability.
The paper focuses on the importance of management development for senior personnel in surveying organisations. The paper introduces a set of Practice Management Guidelines which have been developed for the Royal Institution of Chartered Surveyors (RICS). In addition, the paper introduces the application of a novel computer based business simulation to assist senior managers, in a number of surveying practices, to better understand the factors which influence the commercial success of their businesses.
The software enables senior managers to experiment and test out a range of alternative commercial scenarios by modelling the financial (and other) consequences of their decisions. The paper outlines the design of the model and also illustrates how the simulation has been used to help senior managers. In particular, the paper examines, using a number of case studies, how the simulation has been of benefit in a number of alternative formats including;
The paper concludes by emphasising the growing need for senior managers in surveying practices, and increasingly, in government departments, to develop their skills in commercial leadership.
Dr Tom Kennie and Chris Ward
23 March 2001
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